# identity.md

## Organization Overview
- **Company Name:** SLEEP365
- **Mission:** SLEEP365® is a sleep lifestyle brand dedicated to championing a life lived to its fullest potential through healthy sleep, ethical production, and a balanced, sustainable lifestyle. They design organic, non-toxic mattresses and bedding to support this mission. [About SLEEP365®](https://www.sleep365.com/pages/about-us)
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Operates with four showrooms in the Bay Area.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to promoting healthy sleep, ethical production, and a balanced, sustainable lifestyle through its products and operations.

## Operations & Structure
- **Business Model and Operational Approach:** Designs and sells certified organic, non-toxic mattresses and bedding, offering a 100-night sleep trial. The operational approach includes direct sales through physical showrooms.
- **Location(s) and Geographic Presence:** Primarily serves the Bay Area, California, with four established showrooms.
- **Key Partnerships and Affiliations:** Offers Vispring beds, indicating a partnership or curated product selection.